If you’re a newcomer to the legalized cannabis scene, the landscape might be unfamiliar. Pecos Valley Production (PVP), headquartered in Roswell, New Mexico, has emerged as a significant player with a network of 22 storefronts throughout the state.
When you step into any of their locations, you’ll encounter a hospitable atmosphere, high-quality offerings, and approachable staff keen to guide you through PVP’s range of products. What’s the advantage of choosing a vendor that also cultivates its own cannabis? It ensures a uniform quality, letting consumers know what to expect.
Clinton Greathouse, PVP’s director of production and expansion, points out, “We have in-depth knowledge of our growing processes at our locations. This allows us to offer a seamless experience from cultivation to consumer, ensuring they get exactly what they’re shopping for.”
Cannabis Cultivation Takes Root In Roswell
Being a New Mexico native family business is a point of pride for the Greathouses, and they are fully aware of the unique benefits that Roswell, in the southeastern Pecos Valley, provides for cannabis growing.
Clinton, along with his siblings Kyle and Jason, find joy in maintaining the family’s agricultural heritage right in their birthplace. The city shines with an impressive 281 days of sunlight annually, a boon for both outdoor and greenhouse cultivation methods.
Pecos Valley Production is a medical and recreational cannabis company with 22 storefront locations to serve you.
With a sprawling 140 acres at their disposal, the Greathouses are well-positioned to scale up the operation, not just to meet rising customer demand but also as they inaugurate new dispensaries. However, agricultural endeavors come with their set of challenges, including weather unpredictability. In fact, the National Weather Service reports that eastern New Mexico is the location for 75% of the state’s harsh storms and tornadoes, primarily occurring between April and July.
“The positive thing is that we’ve built out more indoor space to at least help us out if something did happen like that,” Clinton says of potential storms and bad weather. “We will always have an outdoor space, but I think we’re going to go more toward another greenhouse space to really keep everything indoor and we have more control of it.”
Growing Pains To Growing Gains
PVP’s journey from humble beginnings to being a significant cannabis producer is notable. They obtained a cannabis cultivation license in 2015 and initially operated from a trailer house on-site. Since then, the company has experienced considerable growth, adding a modern 40,000-square foot greenhouse to their existing 15,000-square foot facility.
The Roswell property is also equipped with multiple indoor cultivation rooms, along with an outdoor cultivation facility that boasts 1,500 plants cultivated over two acres in the rich Pecos River Valley soil. Cannabis farming is more complex than merely sowing seeds and watering them. A separate space serves as a nursery for younger plants, which are later transplanted to larger containers during the vegetative stage before being moved to flowering greenhouses.
Clinton also mentions the potential for plant hybridization to create different strains that can address various medical issues. Harvesting is an ongoing activity since plants mature at different rates. Post-harvest, the product undergoes a drying and curing process for seven to 10 days, depending on the specific strain, and then gets trimmed. Oil extractions for various products are also an option.
Clinton emphasizes the company’s commitment to quality: ” We really focus on a lot of these things because we want to provide a very good product for patients. At the end of day, again, it’s customer service. If we’re not providing something good to customers, they’re not going to keep coming back to us.”
Following harvest, other areas on the farm handle tasks like packaging and labeling before the products are dispatched to PVP’s dispensaries. The company has had its fair share of trials and errors but has successfully optimized its operations over the years.
“We had to figure out these different processes and we had different people coming in with different ideas,” Clinton says. “It allowed us to sit back and really understand the different processes, what we need to do better. This is how we’ve been able to capitalize on the expansion and growth that we’ve had in the last six years.”