After New Mexico gave the green light to recreational cannabis, Pecos Valley Production has been steadily increasing its retail footprint, one of the latest additions being in the hillside retreat of Ruidoso. The spot pulls in sightseers not only from various corners of New Mexico but also from adjacent states, with a significant portion hailing from Texas.
Situated at a distance of 75 miles from Roswell, 120 miles from Las Cruces, and a 180-mile trek from Albuquerque, the village, ensconced in the Sierra Blanca Mountains, seems to offer a diversified range of activities. Clinton Greathouse, PVP’s director of expansion and production, believes that the Ruidoso launch has proved advantageous for the enterprise.
“Ruidoso is a neat mountain town that’s an hour from Roswell,” he mentions. ” In the winter you have snow skiing and snowboarding. So being able to go up there and get your cannabis and go in the mountains is a cool experience. In the summertime, you have hiking and biking. Ruidoso is a great town to get out of the heat for a little bit, to relax and kind of regenerate your soul.”
Raising A “Ruckus” In Ruidoso
Incorporated back in 1885, the village draws its name from the Rio Ruidoso River that winds its way through the area. “Ruidoso” means “noisy” in Spanish, a descriptor used by early residents for the river’s sound. Contrary to much of New Mexico, the village enjoys a well-defined four-season climate, featuring moderate summer temperatures that entice scores of vacationers.
The broader area includes the towns of Ruidoso Downs, famous for its namesake horse racing venue, and Alto, notable for its stunning lakes, canyons, and range of outdoor pursuits. Elevations span from around 6,900 feet in the village itself to more than 12,000 feet at the Ski Apache resort. In total, over 20,000 individuals reside in this area.
Travelers appreciate the variety of entertainments and escapades on offer. Ski Apache transforms into a winter sports hotspot as soon as snow arrives. During the warmer seasons, the resort doubles as a hiking and zip-lining destination, boasting one of the longest zip lines globally.
Multiple other al fresco adventures await as well. Lincoln National Forest is a prime locale for hiking, frequently featuring sightings of deer and elk. Lakes like Grindstone and Alto offer eye-catching panoramas and are conducive for hiking, cycling, fishing, and more. All-terrain vehicle riding is also widely enjoyed across the village.
For those with a penchant for golf, Ruidoso offers abundant choices. A wealth of tee boxes and putting greens are scattered across the area. Local courses such as Cree Meadows and the Links at Sierra Blanca in Ruidoso, coupled with Alto Lakes Country Club, Kokopelli Golf Course, and Rainmakers Golf Course in Alto, provide breathtaking mountain scenery. The nearby Inn of the Mountain Gods on Apache tribal land delivers an extraordinary golf experience as well.
Pecos Valley Production is a medical and recreational cannabis company with 22 storefront locations to serve you.
Livening Up The Scene
Besides being a mecca for outdoor enthusiasts, there’s more under the sun in Ruidoso. Midtown is packed with a medley of retail and dining options—from craft beer establishments and artisan soap stores to vineyards, chic apparel outlets, adventure gear shops, and of course, numerous souvenir and T-shirt vendors.
For fans of horse racing, Ruidoso Downs is a standout destination offering some of New Mexico’s top-tier horse racing. The All American Futurity, known as the “world’s most rewarding quarter horse race,” takes place every Labor Day, drawing spectators from across the nation.
Casino aficionados should pencil in a visit to the Inn of the Mountain Gods. Beyond a comprehensive gaming floor, the venue presents stunning vistas of mountains and lakes. When you’re done rolling the dice or pulling slot machine levers, you can explore the lake by pedal boat, meander through hiking trails on the grounds, or take to the skies on a zip line over the water.
Whether you’re keen on sampling artisan beers, catching some live tunes, or simply immersing yourself in the natural beauty, Ruidoso has you covered. PVP’s management is pleased to be a component of this lively ecosystem, particularly in serving a considerable number of tourists hailing from Texas.
“We’re able to help out and provide for the customer base from a lot of our Texas people,” Clinton notes. “That’s kind of the biggest part of our Ruidoso shop is our Texas crowd coming through and stocking up on cannabis for their experience in Ruidoso.”
PVP’s Highland Hub
Nestled on Sudderth Drive, the central thoroughfare of Ruidoso’s Midtown, the dispensary exemplifies the Greathouse ethos of a hospitable and convivial setting at each branch.
Much like its other outlets, PVP has wasted no time becoming an integral part of the community fabric. One of their opening moves was backing a high-profile concert series at Ruidoso Downs throughout the summer. Featured artists included the likes of Casey Donahue, Easton Corbin, Eli Young Band, Pat Green, Randall King, and WAR.
“That’s a cool experience because they have it every year,” Clinton says.
Certainly, such events have encouraged many visitors to check out PVP’s diverse product range. This kind of community engagement is precisely what the company aims to foster in Ruidoso, and additional community projects are already on the horizon.