Located in Roswell, Pecos Valley Production (PVP), a key player in the cannabis market, sees its Roswell, New Mexico base as seamlessly aligned with the local populace. Whether it’s outdoor activities or swinging a golf club on one of the town’s three superb golf courses, PVP finds a strong connection with the community and its residents.
While the name Roswell often conjures images of extraterrestrials and flying saucers, the city, home to just shy of 50,000 people, has a diverse range of lifestyle options. These include activities like hiking, cycling, golfing, hunting, and other pursuits.
” Overall, that’s why it’s a neat community to be involved in,” remarks Clinton Greathouse, who heads up PVP’s expansion and production initiatives. Additionally, the company is swiftly turning Roswell into a recognized center for premium, legalized cannabis. The grey sponsorship panel below should be in toward the middle of the article
More than just Cannabis: The Outdoor Experience in Roswell
Besides partaking in PVP’s cannabis offerings, what else can Roswell serve up for visitors? The city is situated in the elevated region of the Great Plains in southeastern New Mexico, a mere seven miles eastward of the Pecos River and approximately 200 miles from both Santa Fe and Albuquerque.
If you’re a fan of outdoor activities, the areas surrounding Roswell have a rich variety of options. Just 14 miles southeast you’ll find Bottomless Lakes State Park, known for its distinctive green-blue waters. This unique color is due to aquatic vegetation, creating an illusion of bottomless depths. However, they are actually sinkholes that can go as deep as 90 feet. The park serves as a prime location for various activities such as kayaking, canoeing, camping, fishing, picnicking, swimming, hiking, cycling, bird-watching, and even SCUBA diving.
Another gem for nature lovers is the Bitter Lake National Wildlife Refuge. Covering an area of 24,563 acres, the refuge boasts a rich ecosystem that includes grassy fields, bushes, sandy dunes, undergrowth, red ridges, natural springs, and desert-dwelling animals. Additionally, it is the site for the annual Dragonfly Festival which takes place every September.
Golf aficionados shouldn’t miss the Nancy Lopez Golf Course at Spring River. Nancy Lopez, a celebrated golfer and Roswell’s Goddard High School alumna, won the New Mexico Women’s Amateur championship at age 12 in 1969, and subsequently in 1970 and ’71. She later became a remarkable professional player. For those looking for more golfing venues, the Roswell Country Club and the New Mexico Military Institute Golf Course are also available.
If you’re keen on shopping, the downtown district is your playground, teeming with distinctive shops and antique vendors. Don’t miss the Roswell Museum and Art Center, which spotlights pieces celebrating the American Southwest, or the Anderson Museum of Contemporary Art, which offers an array of artworks in its 12 exhibition spaces.
PVP has also opened a store close to downtown, simplifying the experience for both residents and tourists. The outlet boasts a drive-thru option and epitomizes the kind of sleek, professional cannabis establishments that PVP is committed to running.
“We’ve never wanted to make something look like a pot shop,” Clinton says. “Because that’s the stigma that people have with cannabis. So, we’re really specific with our existing locations and our new locations in what we’re doing to make them look better aesthetically to attract people to come in. If you come in and have never been to one, you’re going to feel comfortable.”
Pecos Valley Production is a medical and recreational cannabis company with 22 storefront locations to serve you.
The Alien Appeal of Roswell
There’s an additional, otherworldly facet to Roswell that adds intrigue—the city’s long-standing affiliation with UFO folklore, which can be traced back to a supposed extraterrestrial incident in July 1947. During that period, what was reported as a UFO crashed close to the city, sparking rumors of a federal cover-up.
A 1994 report by the Air Force contended that the mysterious object was actually a confidential balloon deployed for nuclear test monitoring. Despite this, UFO adherents continue to support the extraterrestrial theory. This historic event also inspired the TV drama Roswell, which was broadcast on the WB and UPN channels and has since gained a fan following on Netflix.
The city wholeheartedly adopts its interstellar identity, incorporating the iconic “little green men” and a sci-fi theme into the cultural fabric of Roswell. For those curious, the UFO Museum and Research Center offers a deep dive into what’s popularly known as the “Roswell Incident.” Other cosmic-themed attractions include the UFO Spacewalk, Spaceport VR adventures, and Area 52 Tactical Laser Tag.
Roswell’s annual UFO Festival pulls in an international audience of true believers each summer. The town even sports a McDonald’s modeled after a flying saucer. PVP participates in the extraterrestrial ambiance as well, featuring UFO-themed billboards and planning an alien-centric mural for its downtown outpost.
“We want to give people a good feeling that they stopped in Roswell,” Clinton says, “and bought some cannabis with some aliens.”
Community Engagement and Local Roots
PVP isn’t just another business in Roswell; it’s an active member of the community. Despite having a network of 22 outlets across New Mexico, the focus remains on delivering a personalized, local experience. In Roswell, this dedication manifests in various forms, such as sponsoring 5K runs for charity, supporting the Make-A-Wish Foundation, organizing blood donation drives, and participating in breast cancer awareness campaigns.
Clinton envisions these initiatives as a way to underline that PVP is about more than just revenue generation. The aim is to continually contribute to the local communities where they operate, and this involves hiring locally too. The ethos comes from the top.
“Honestly, it’s taking care of your own people,” he says. “Stay local, keep local. That’s kind of just how we do everything. That’s how we started here in Roswell and Chaves County. But in every county or city that we go to, we really try to focus on helping out, especially with all the philanthropy that we do across the whole state. That’s a big thing for us.
“And honestly, it all started with our dad, Gerry,” Clinton continues. “He really focused on helping the community, taking care of the community so we really want to continue that journey and focus on doing what we can from a company standpoint.”